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  CIBC World Markets


"When it came to choosing the LCD brand, the choice was easy. EIZO are known to be in the top tier for monitors."-Orele Pluck, Trading Floor Manager, CIBC
 
CIBC (Canadian Imperial Bank of Commerce) was formed through the amalgamation of The Canadian Bank of Commerce and Imperial Bank of Canada in 1961. Later a charter was amended to change the name to The Canadian Bank of Commerce and it opened for business under that name in 1867.
 
PhotoCIBC World Markets' London subsidiary has 530 staff, approximately 250 of which are employed in the Company's trading and sales activities. It is a leading player in debt capital markets (with a particular strength in structured credit products), leveraged finance, high yield and structured finance, as well as M&A. Its Capital Markets group works with clients around the world to originate, syndicate, trade and sell debt and equity instruments, as well as helping clients achieve their investment and hedging goals through the expert use of derivatives.
 
As part of a recent trading floor refurbishment, CIBC World Markets decided to upgrade its existing 21" CRTs to LCDs, which the Company recognised would provide it with a more reliable and ergonomic solution. When the team responsible for the refurbishment project began evaluating the LCD options available, it became clear that it was not a straight forward purchasing decision and numerous options were available in the market.
 
PhotoThe fact that EIZO's panels had SlimEdge bezels, enabled traders to multi-tile their panels and the small footprint meant that more space was now available on each of the users' desks. The LCDs being so much lighter meant that the replacement process was that much quicker and easier.

EIZO pride themselves on providing service second to none. EIZO's representatives visited the CIBC offices on numerous occasions to demonstrate clearly the benefits of choosing an EIZO product over the competition as well as being on hand to answer any queries. "The service provided by EIZO was excellent. Our Account Manager was great in getting us the information we required and explaining which products would be more suited to our applications", explained Orele Pluck, Dealing Floor Manager.
 
"The Product Specialist then went through the products thoroughly with our IT Support team ensuring they were fully trained on all of the product's features. His technical and product knowledge made our end choice so much easier!"
 
"Our offices look over the Thamas and so reflection on the screen can be a problem. With flat panel monitores that is not longer an issue."-Orele PluckThe employees were offered the opportunity of having an LCD on their desk to see for themselves the difference from their CRT. Soon it was obvious from the feedback LCDs were a winner. "Suddenly no-one was complaining about eyestrain and people seemed to be generally happier. They certainly did not want to go back to their old CRT monitors!", said Orele. "Our offices look over the Thames and so reflection on the screen can be a problem. With LCD monitors that is no longer an issue". Having an LCD on the user's desk seemed to increase productivity too.
"Because people are happy to be looking at a stylish screen, they seem to be keener to get on with their work", said Orele. "Once our Corporate Services Department were made aware of the ergonomic benefits of LCDs over CRTs they were soon encouraging us!" Such benefits included decrease in number of eye sight complaints, as well as headaches caused by flickers that are visible on CRT monitors.
 
Other benefits of LCD over CRTs also soon became obvious. The fact that LCDs are that much lighter than CRTs made the installation quicker and so much easier. "Our old CRTs were so heavy. Because we had been trained by EIZO how to set up and configure the monitors the implementation went ahead with no issues at all. The fact that we didn't experience a single DOA meant the installation was over in no time".
 
So out of all the manufacturers why was it that EIZO was the preferred choice?
 
"When it came to choosing the LCD brand, the choice was easy. EIZO are known to be in the top tier for monitors. The training and information provided was a great help and aesthetically, the EIZO LCDs were more pleasing to the eye than the other monitors we looked at. Another factor was the fact the EIZO LCDs are digital which means we are future proofing future IT purchases. With prices of LCDs where they are today it makes economic sense to only purchase LCD, plus the fact that the cost of running them in the long term is so much cheaper than a CRT. The total cost of ownership speaks for itself, for example, lower electricity and air conditioning costs. Factors such as these and others mean we will only be buying EIZO in the future" Orele stated.
 
- With thanks to Orele Pluck, Robin Whitehead and Abbey Pollock.